A Fair Perspective on Essay Samples Grade 4

A Fair Perspective on Essay Samples Grade 4 Essay Samples Grade 4 Disagreements among teachers are certain to arise, but they simply will need to get explained. You want to understand how to compose an effective essay as it is a typical foundation for a student's grade. To get ready for the demands of middle school and higher school writing, fifth graders ought to be mastering skills necessary for strong nonfiction writing. It is possible to easily buy unique college essays and don't neglect to tell friends and family about it. While it's the case that there are a few excellent writers in college some find it extremely challenging to write. Various colleges utilize AP scores in various ways, so it's imperative that you visit a specific college's website to ascertain the way that it uses AP scores. Colleges and universities wouldn't exist without students so the work of the college admissions office is essential to the diversity and financial health of any university. Vocabulary and spelling also needs to be taught with the remainder of the curriculum, not separate from it. Balance is very important within the curriculum. Study skills are fantastic tools used to assist the learning procedure. You don't need to be in a position to write like Jane Austen or Earnest Hemingway to find a scholarship. Where you will demonstrate all your skills, you've learned through recent years. In some instances, you may not have to take a class in a particular discipline (such as a mandatory writing class) at all. Without the ability to do one of these skills, there's zero way to acquire more knowledge. The sort of essay you're looking for will be offered to you within the deadline offered to you. There's no ideal solution on the best way to compose an effective essay. The thing is, even in the event the essay in question isn't in your target niche, it's still possible to use it in order to guarantee that the structure formatting of the essay that you're currently writing is accurate. Now you can purchase genuine college essay online, one that is going to fit your financial plan and get your work done too. So should you need to employ college essay writer online, we're just the people that you will need to contact. Once you receive a work done from us you will return again if you need assistance with another one of your essays. Our site is just one of the most appropriate for essay help. You can trust the ideal essay help online. Essay Samples Grade 4: No Longer a Mystery The very first consideration when evaluating different companies is to make sure they provide custom papers. When you're working with professional writing company, it is critical that you locate a company which best serves your interests. Any reliable company will provide short biographies listing the qualifications and experience all their key writers. Check the next comparison table to observe the difference between a dependable essay help business and a fraud one. What About Essay Samples Grade 4? In order to demonstrate that your claim is accurate, you may have to construct your argument in steps. You would then have to supply an argument which indicates that a distinct mind-independent moral obligation exists. The very first portion of making this kind of argument is usually establishing that we have a tendency to care about and sympathize with different humans. You would have to first provide an argument for the presence of mind-independent moral obligations. Everything ought to be related. At times, the POINT sentence comes at the conclusion of the paragraph. Where to Find Essay Samples Grade 4 Any company which you are evaluating should supply you with adequate samples of their writing history. It's simpler than you might think and with just just a little bit of work you'll be able to create a premium quality feature article (and find the grade to coincide!) The actual folks highly praise our essay help site. Our technicians will kindly answer every one of your questions. Custom writing means a significant company with high standards. It's important to get option s with readings. Let's say you pay for at least 10 orders for the length of a program. Your orders will be done exactly as you desire. The Upside to Essay Samples Grade 4 Basically however, the notion is to refrain from making assumptions that very few or no acceptable individuals would make. You will love our work. A mind-independent explanation is some sort of reason which exists independently of human thought. You should have your reasons, and our primary concern is that you wind up getting an excellent grade. Another dangerous consequence of global warming that's present is ocean acidification. There are some points, which can help you to recognize a business to keep away from. Another benefit of our website is the quickness. Therefore do not lose out on this amazing opportunity.

Topics For A Personal Term Paper

Topics For A Personal Term PaperOnce you have a topic for your term paper, you need to come up with a good topic. Sometimes it can be a little bit overwhelming when coming up with a good topic. You don't want to spend an entire day on something that may not get any more attention than an article that gets five or six views on Google. However, when you choose your topic for your term paper, you will find that it will be the difference between a very interesting paper and a mediocre one.If you do not know what a good topic is, then you need to consider this recent idea. Because in 2020, Google started ranking sites based on their topics. A good topic is one that is good for driving traffic. What this means is that if you have a topic that has to do with your topic and you provide some interesting information about your topic then you will have more traffic because more people are reading your topic than those sites that only supply information.The first thing you need to consider when coming up with a writing topic for your term paper is to think about what kind of person you are. What are some of the topics that you find interesting? Most people do not have the time to sit down and think about what is a good topic. They usually end up thinking about what they like to read. This means that they read articles on things that interest them.The most interesting topics for your paper usually relate to something that relates to something else. For example, if you find yourself reading a lot about how to become an instant millionaire, then you might find yourself interested in learning more about becoming an instant millionaire. On the other hand, if you are really interested in becoming a teacher, then you may want to look into teaching. The point is, you should not find yourself thinking about all of the things that interest you.When you are choosing a topic for your paper, you will also want to think about the following things; is this something that is common knowle dge? Is it something that is easy to understand? If not, then you are wasting your time. The point is, when it comes to a good topic, it should be something that you can understand even if you do not know anything about it.If you choose a topic that is too difficult to understand, then you will end up spending a lot of time writing on it. At the same time, if you choose a difficult topic then you will probably not use it. Therefore, you should make sure that your topic is easy to understand.Also, make sure that you write your material well. In other words, don't try to cram the information into a paper. The whole point of papers like this is to present information in a clear way. If you need to use a word processor to make your work easier, so be it.Another thing to consider when looking for good topics for the term paper is to not have a lot of writing assignments on your paper. You should only write your papers if there is something else on your mind. After all, if you are writing on a topic that you don't understand, then it makes it harder to explain the information to someone else. Therefore, you will probably want to pass your term paper if there is no other important assignment on your paper.

The Secrets of Nail Biting as a College Essay Exposed

The Secrets of Nail Biting as a College Essay Exposed What the In-Crowd Won't Tell You About Nail Biting as a College Essay When writing this sort of essay, team player essay, research all feasible outcomes and make sure that you may logically support your thesis with information on how a specific cause caused a particular effect. Pick something you enjoy talking about, and that is going to make an intriguing read for those admissions team. Something which is stressful to a person could be enjoyed by somebody else. It's a worn-out cliche that will probably be met with an exasperated sigh from a person who has read thousands of papers which use the exact same approach. And since that may be an intimidatingly extensive question, start small. Also, be sure to keep your audience in mind and make sure that you cover the topics included in the directions. Always adhere to the guidelines to make sure that you keep on topic and within the term count. If your essay topic is powerful and intriguing enough, you should have the ability to explain it powerfully and succinctly in 1 sentence. The intent of this study is to recognize the time and behaviors where the participant engages in the best frequency of nail biting and implement strategies to lower the occurrence of the behavior. Colleges want to understand what the event meant to you. Keyser explains it is crucial that parents deal with the underlying reason for the behaviour that worries them and deal with the reason. Students often think only an arduous upbringing or serious setback can result in an intriguing individual. Optional testing is just one of the ways that that could happen. These measures don't typically result in a permanent fading of this behavior. There are a few cognitive behavioral methods for the managing of children's behaviors. In truth, it is a tough behavior to change or treat. Ruthless Nail Biting as a College Essay Strategies Exploited On the flip side, if you or your kid's nail biting does not appear compulsive, and whether or not it goes away by itself, then there is absolutely no need to observe a physician or fret about the nail biting. Various kids prefer various methods to stop their nail biting habits. Other people might believe that nail biting is harmless. In addition, there are special nail polishes developed especially to deal with nail biting. In the event the nail biting habit starts when the kid is quite young, it's been reported to cause a gap between teeth. However, additionally, it happens to adult in U.S.A. Nail biting leads to a lot of negative results which is so difficult to get rid of it. Really it is a shame this clever rhyme is made unappealing by all of the nail biting undertones. 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Top Choices of Nail Biting as a College Essay Identifying conditions and situations in which NB is probably to occur allows a therapist to develop a hypothesis for the use of NB. Ask your family paediatrician to ascertain which treatment is most appropriate for your little one. It is not as easy as it seems. Treatment of NB, nevertheless, isn't as simple as it appears. Nail Biting as a College Essay Options The shape and style are extremely familiar, and on top of that, you're the world-class expert on the topic of YOU It has become the topic of your close scrutiny every morning since you were tall enough to see in the bathroom mirr or. It is crucial to understand our body doesn't distinguish between physical and mental threats. Since there's no way to understand which treatment will do the job for your child unless your try it, you might need to carry out a trial-and-error approach if one doesn't get the job done. 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An Example Outline For Refutation Essay

An Example Outline For Refutation EssayA sample outline for refutation essay can help you get through the writing process a lot more quickly. A good outline will make it easier to get down the main points and what the essay is about without putting so much stress on your work. It is important to stay focused on the topic, and if you are having difficulty with one part of the essay, it may be time to look at that section more closely.Writing an outline for refutation essay helps you focus on the main points in your essay and stay focused on what is needed to make the rest of the essay relevant. Many students make a mistake of taking too many notes or getting bogged down by things that they do not understand, but doing this will only confuse yourself. You need to simplify things so that you can make an effective essay and avoid bogging down.There are a few steps to writing a clear outline for refutation essay. The first step is to figure out what you really want to say. Do you want to bring up something about the topic or do you want to go in a different direction? If you want to bring up something in the first section of the outline, you may want to create a subhead for that section.Next, you need to decide what point you would like to make in the introduction. This is the place where you will actually make the introduction to your essay. It is a place where you can give the reader some information on the topic of the essay and explain what you hope to achieve by writing the paper.Then you need to write a paragraph where you will detail what the point is in the essay and then build upon that. A common mistake for a student is to build too much on one thing without making it interesting enough to be taken seriously. It is important to also tell the reader what part of the thesis is important to the rest of the essay.The next section of the outline is the passage that describes what was discussed in the previous section and connects it to the next passage. This ca n be an extremely long section if you do not pay attention to what you are doing and what is necessary to keep it organized. It is also a great way to tie in several other parts of the essay.After your main ideas are developed, you can move on to outlining the rest of the essay, but keep the structure in mind the entire time. Following these steps will make it easier to get through the writing process more quickly.

Marketing 3.0 Essay Example

Marketing 3.0 Essay Marketing 3. 0 Authors : Philip Kotler Hermawan Kartajaya Iwan Setiawan ISBN No: 978-81-265-2619-2 INTRODUCTION In this new book, written by Iwan Setiawan, Hermawan Kartajaya and Philip Kotler titled Marketing 3. 0: Values-Driven Marketing or the human-centric era is the age where consumers will be treated as human beings who are active, anxious, and creative. They define Marketing 1. 0 as a product-centric era, marked with the famous saying of Henry Ford, Any customers can have a car painted any colour that he wants as long it is black. When it comes to todays information age where consumers are well informed and can compare several value offerings of similar products, then the product value is defined by the consumer. They called it Marketing 2. 0 or customer-centric era. Marketing 3. 0 thinks about consumers as whole humans with hearts, minds and spirits. From Ford’s any colour you want, as long as it is black (Marketing 1. 0), to Customer is the King (Marketing 2. 0); marketing has evolved into a collaborative exercise which is defined as the marketing 3. 0. Marketing 3. clearly lays out the authors key ideas and gives you real-world examples so you can implement Marketing 3. 0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3. 0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successful ly with customer-advocates. Marketing 3. 0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. We will write a custom essay sample on Marketing 3.0 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing 3.0 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing 3.0 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Marketing 3. 0 explores how brands have an impact on issues such as poverty. Socio-cultural change and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing wont help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers values. With the human spirit being the key driver across an organization’s vision, mission and values,   it’ll be a major overhaul for most of us to move beyond the Segment – Target – Promotion (STP) approach and adopt a more inclusive approach. Products can no longer be sold in isolation. Consumers search for companies that meet their deepest needs for social, economic and environmental justice in their mission, vision and values. Not for only functional and emotional fulfilment but also human spirit fulfilment in the products and services they choose. In Marketing 3. 0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Examines companies that are ahead of the curve, such as S. C. Johnson. The values of S. C Johnson amp; Son are rooted in the concept of the triple bottom line: economic value, environmental health and social progress. To target the minds, hearts and spirit of current and future employees, the company uses the triple bottom line concept. By saying that the company’s fundamental strength lies in its people, it targets the mind. To target the heart, the company hires mothers and was dubbed one of the 100 best companies for working mothers. By offering the opportunity to do what’s right for the environment and social sustainability, the company targets the spirit. Marketing 3. is about changing the way consumer do things in their lives. When a brand brings transformation, consumers will unconsciously accept the brand as part of their lives. This is what human spirit marketing is all about. A brand possesses great characters when it becomes the symbol of a movement that addresses the problems in the society and transforms people’s lives. Example Colgate, a brand with a mission to make people smile is running a consumer empowerment program called Smile. It encourages consumers to post photos of their smiles and connect with others participating in the program. CHAPTER WISE SUMMARY Chapter 1 In this chapter, Marketing 3. 0 is the era where marketing practices are very much influenced by changes in consumer behaviour and attitude. It is the more sophisticated form of the consumer-centric era where the consumer demands more collaborative, cultural and spiritual marketing approaches. New wave technology enables people to turn from being consumers into prosumers. One of the enablers of new wave technology is the rise of social media. Social media is classified in two types: 1. Expressive social media that include blogs, twitter, face book, photo sharing sites like flickr and other social networking sites. . Collaborative social media that includes sites such as Wikipedia, Craiglist etc. Technology drives globalisation of the legal, political, economy and social culture landscape, which creates cultural paradoxes in the society. As social media becomes increasingly expressive, consumers will be able to increasingly influence other consumers with their opinions and experiences . The influence that corporate advertising has on shaping buying behaviour will diminish accordingly. Because social media is low cost and bias free, it will be the future of marketing communications. Collaboration can also be a new source of innovation. Marketers today no longer have full control over their brands because they are now competing with the collective power of the consumers. Collaboration begins when marketing managers listen to the consumers’ voices to understand their minds and capture market insights. A more advanced collaboration takes place when consumers themselves play the key role in creating value through cocreation of products and services. Marketing 3. 0 is not about companies doing public relations. It is about companies weaving values into their corporate cultures. Profit will result from consumers’ appreciation of these companies contribution to human well being. Chapter 2 The year 1989 proved to be the tipping point for marketing as well. The personal computer had entered the mainstream and the internet was born as a strong complement in the 1990s. Technology also drives the rise of the creative market, i. e. more spiritual in viewing the world. Given the rise of more engaged consumers, the 3i model (identity, integrity amp; image) will be essential for all marketing practitioners to effectively handle positioning, differentiating and branding. Marketing in culmination will be a consonance of 3 concepts: identity, integrity and image. Marketing is clearly defining your unique identity and strengthening it with authentic integrity to build a strong image. Marketing 3. 0 offers not just a concept, but detailed notes on how it can be implemented and practiced by corporates. Chapter 3 To market the company’s or products mission to consumers, companies need to offer a mission of transformation, build compelling stories around it and involve consumers in accomplishing it. Defining a good mission starts with identifying small ideas that can make a big difference. To convince consumers that your stories are authentic, engage them in conversation about your brand. Customer empowerment is the key to making a difference. Chapter 4 Corporate culture is about integrity. It is about aligning the shared values and common behaviour of employees. In the context of the forces at work, corporate culture should be collaborative, cultural and creative. It should transform the lives of people employees and empower employees to transform the lives of others. Permission to play values is the basic standards of conduct that the employees should have when they join the company. Aspirational values are values that a company lacks but the management hopes to achieve. Accidental values are acquired as a result of common personality traits of employees. Core values are the real corporate culture that guides employees’ actions. Shaping a corporate culture means aligning shared values and common behaviour. Good values are the ones aligned with the forces at work: collaborative technology, globalisation driven cultural transformation and the rising importance of creativity. Hence, good values are those that stimulate and nurture the collaborative, cultural and creative sides of employees. Chapter 5 Technology enabled forces of globalisation to work. Channel management begins with finding the right channel partners with similar purpose, identity and ultimately values. Partners with compatible values will be able to deliver the stories convincingly to consumers. To bring the partnership one step forward, companies should integrate with the partners to bring integrity to the stories. Companies such as ITC limited play an important role in partnering with the poor to distribute their products in the rural areas. Chapter 6 Long term driven capitalism will make a significant contribution and they encourage shareholders to be more patient in their investments. To convince shareholders, a company’s management needs to formulate and communicate the corporate vision in addition to its mission and values. The corporate vision should embrace the concept of sustainability as it will determine competitive advantage in the long run. The company needs to communicate to its shareholders that adoption of sustainable practices will improve cost productivity, lead to higher revenue growth and improve corporate brand value. Chapter 7 A company should choose to promote issues based on three criteria: the relevance with its vision-mission values, the business impact, and the social impact. Companies should also act as good corporate citizens and address social problems within their business models. Companies are traditionally started for the purpose of making a profit through satisfying some set of market wants and desires. If they succeed and grow, they will usually receive requests to make donations to worthwhile causes. Overtime, the public begins to expect companies to operate as engines for social-cultural development and not engines for profit making. Some companies may react to this by building social challenge into the very fabric of their character. At this time, they transform the society and they have entered the marketing 3. 0 stage. Chapter 8 Poverty remains a core issue facing humankind. The distribution of income is in the shape of a pyramid rather than a diamond, with too many poor at the base of the pyramid. But pyramids can be converted to diamonds by empowering the poor. 1. Micro lending to the poor, especially women, who use the money in a productive way and show very high rates of payment. . Encourage the formation of Social business enterprises (SBE’s). The company can be positioned as a ‘hero for the poor’ or as a company that ‘teaches people how to fish instead of giving them free fish’. A SBE helps to improve their lives by providing affordable products and income generating opportunities. SBE’s offer the promise of rescuing the poor people by giving them opportunities and by using a modified marketing mix that makes their product and service offerings more affordable and accessible to the poor. Chapter 9 In this chapter, the importance of value based companies moving towards a green commitment is explained. Benefits include lower cost, better reputation and motivated employees. Three forces act for the building of the same. 1. Innovators- The innovator invents/innovates products that have the potential to save the environment via scientific research of major new green innovations. These products reverse the damage done and do not damage the environment. The innovations produce major impacts on the environment because they are used globally in the long run manner. . Investors- These are company that finance companies and individuals to do research projects in external companies or their own companies. 3. Propagator- These are companies that create environment ambassadors by spreading the values of protecting the earth to employees and consumers. It forms the critical mass or the support system that will purchase the products sold by the innovator and which will support the positive co ntribution of the investor. When all these roles act in the same market and collaborate, the green market is reinforced. Companies that promote environmental sustainability are practicing marketing 3. 0. Chapter 10 Customers are more aware, more active, and more powerful than ever before. Marketing 3. 0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing. The growth of social networks make it easier for people to talk about existing companies, products and brands in terms of their functional performance as well as their social performance. The new generation is much more attuned to social issues and concerns than ever before. Finally the book closes by talking about the ten credos of marketing 3. 0. The company fulfilling the mentioned ten doctrines is said to be practicing marketing 3. 0. 1. Love your customers, respect your competitors. 2. Be sensitive to change, be ready to transform 3. Guard your name, be clear who you are 4. Customers are diverse, go first to those who can benefit most from you. 5. Always offer a good package at a fair price 6. Always make yourself available, spread the good news. 7. Get your customers, keep and grow them. 8. Whatever your business, it is a service business to the nature. . Always refine your business process in terms of quality, cost and delivery. 10. Gather relevant information, but use wisdom in making your final wisdom. OVERVIEW OF THE BOOK Mktg 1. 0 represented  an effort to establish the superior performance of a product (Tide cleans better, Volvo is safety,)  In Mktg 2. 0; marketing added an emotional dimension to strengthen  its appeal to prospective cu stomers. We are entering Mktg 3. 0 where marketers are  adding a human spirit dimension. Mktg 1. 0 and 2. 0 is how about a product or offering will serve you. Mktg  3. is how a product and its company are sensitive to social and economic issues that are a concern to everyone. Companies that conduct themselves ecologically and create real value that  aligns with the social good will  be competitively favoured. The best companies right now, such as S. C. Johnson, are creating products, services, and company cultures that lead, inspire, and reflect the values of their customers. A key observation in this book is on Globalization as one of the trends that have influenced the emergence of Marketing 3. 0. The book calls it the ‘Globalization Paradox’ and quotes three instances of the same. First, the idea that capitalism does not require democracy which is exemplified by China – open markets do not mean open politics. The second paradox is explained as unequal distribution of wealth and the case in point is India with 50 Billionaires in one hand and 1 Billion of the population living with less than a dollar a day. And the third paradox is that the Global culture further strengthens the traditional culture as global cultural Brands gives direction owing to the increased awareness and concern in people about larger social issues. Another great thought in the book is about the age of creativity and human spirit marketing. In the information age, people are no longer willing to take brands at face value. What consumers are saying is not just, ‘What are you giving me? ’ but ‘Where do you come from? ’ and ‘What is the impact of my buying? ’ The new buzzwords are not just Value or Benefit, but include Authenticity and Social Impact as well. Thus, collaborative marketing and cultural marketing is considered as a breakthrough to the future. Relevance of Marketing 1. 0 amp; 2. 0 to Marketing Concept 3. 0 But marketing 1. 0 and 2. 0 still have some relevance. Marketing is still about developing segmentation, choosing the target segment, defining the positioning, providing the four P’s and building brand around the product. However, the changes in the business environment-recession, climate concerns, new social media, consumer empowerment, new wave technology, and globalisation- will continue to create a massive shift in marketing practices. Legendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with new model imbued as Marketing 3. 0. Moving beyond product-based (Marketing 1. ) and consumer-based (Marketing 2. 0) approaches, Marketing 3. 0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Unlike traditional marketing that emphasizes rational (mind) and emotional (heart) benefits to a consumer, Marketing 3. 0 includes a third dimension – ‘spirit. ’ The authors have cited m any examples in various parts of this book to strengthen this concept of Marketing 3. 0. Organizations will need to define themselves not just in terms of products and profitability, but in terms of their values and larger connect with the community. Marketing 3.0 Essay Example Marketing 3.0 Essay Marketing 3. 0 Authors : Philip Kotler Hermawan Kartajaya Iwan Setiawan ISBN No: 978-81-265-2619-2 INTRODUCTION In this new book, written by Iwan Setiawan, Hermawan Kartajaya and Philip Kotler titled Marketing 3. 0: Values-Driven Marketing or the human-centric era is the age where consumers will be treated as human beings who are active, anxious, and creative. They define Marketing 1. 0 as a product-centric era, marked with the famous saying of Henry Ford, Any customers can have a car painted any colour that he wants as long it is black. When it comes to todays information age where consumers are well informed and can compare several value offerings of similar products, then the product value is defined by the consumer. They called it Marketing 2. 0 or customer-centric era. Marketing 3. 0 thinks about consumers as whole humans with hearts, minds and spirits. From Ford’s any colour you want, as long as it is black (Marketing 1. 0), to Customer is the King (Marketing 2. 0); marketing has evolved into a collaborative exercise which is defined as the marketing 3. 0. Marketing 3. clearly lays out the authors key ideas and gives you real-world examples so you can implement Marketing 3. 0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3. 0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successful ly with customer-advocates. Marketing 3. 0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. We will write a custom essay sample on Marketing 3.0 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing 3.0 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing 3.0 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Marketing 3. 0 explores how brands have an impact on issues such as poverty. Socio-cultural change and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing wont help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers values. With the human spirit being the key driver across an organization’s vision, mission and values,   it’ll be a major overhaul for most of us to move beyond the Segment – Target – Promotion (STP) approach and adopt a more inclusive approach. Products can no longer be sold in isolation. Consumers search for companies that meet their deepest needs for social, economic and environmental justice in their mission, vision and values. Not for only functional and emotional fulfilment but also human spirit fulfilment in the products and services they choose. In Marketing 3. 0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Examines companies that are ahead of the curve, such as S. C. Johnson. The values of S. C Johnson amp; Son are rooted in the concept of the triple bottom line: economic value, environmental health and social progress. To target the minds, hearts and spirit of current and future employees, the company uses the triple bottom line concept. By saying that the company’s fundamental strength lies in its people, it targets the mind. To target the heart, the company hires mothers and was dubbed one of the 100 best companies for working mothers. By offering the opportunity to do what’s right for the environment and social sustainability, the company targets the spirit. Marketing 3. is about changing the way consumer do things in their lives. When a brand brings transformation, consumers will unconsciously accept the brand as part of their lives. This is what human spirit marketing is all about. A brand possesses great characters when it becomes the symbol of a movement that addresses the problems in the society and transforms people’s lives. Example Colgate, a brand with a mission to make people smile is running a consumer empowerment program called Smile. It encourages consumers to post photos of their smiles and connect with others participating in the program. CHAPTER WISE SUMMARY Chapter 1 In this chapter, Marketing 3. 0 is the era where marketing practices are very much influenced by changes in consumer behaviour and attitude. It is the more sophisticated form of the consumer-centric era where the consumer demands more collaborative, cultural and spiritual marketing approaches. New wave technology enables people to turn from being consumers into prosumers. One of the enablers of new wave technology is the rise of social media. Social media is classified in two types: 1. Expressive social media that include blogs, twitter, face book, photo sharing sites like flickr and other social networking sites. . Collaborative social media that includes sites such as Wikipedia, Craiglist etc. Technology drives globalisation of the legal, political, economy and social culture landscape, which creates cultural paradoxes in the society. As social media becomes increasingly expressive, consumers will be able to increasingly influence other consumers with their opinions and experiences . The influence that corporate advertising has on shaping buying behaviour will diminish accordingly. Because social media is low cost and bias free, it will be the future of marketing communications. Collaboration can also be a new source of innovation. Marketers today no longer have full control over their brands because they are now competing with the collective power of the consumers. Collaboration begins when marketing managers listen to the consumers’ voices to understand their minds and capture market insights. A more advanced collaboration takes place when consumers themselves play the key role in creating value through cocreation of products and services. Marketing 3. 0 is not about companies doing public relations. It is about companies weaving values into their corporate cultures. Profit will result from consumers’ appreciation of these companies contribution to human well being. Chapter 2 The year 1989 proved to be the tipping point for marketing as well. The personal computer had entered the mainstream and the internet was born as a strong complement in the 1990s. Technology also drives the rise of the creative market, i. e. more spiritual in viewing the world. Given the rise of more engaged consumers, the 3i model (identity, integrity amp; image) will be essential for all marketing practitioners to effectively handle positioning, differentiating and branding. Marketing in culmination will be a consonance of 3 concepts: identity, integrity and image. Marketing is clearly defining your unique identity and strengthening it with authentic integrity to build a strong image. Marketing 3. 0 offers not just a concept, but detailed notes on how it can be implemented and practiced by corporates. Chapter 3 To market the company’s or products mission to consumers, companies need to offer a mission of transformation, build compelling stories around it and involve consumers in accomplishing it. Defining a good mission starts with identifying small ideas that can make a big difference. To convince consumers that your stories are authentic, engage them in conversation about your brand. Customer empowerment is the key to making a difference. Chapter 4 Corporate culture is about integrity. It is about aligning the shared values and common behaviour of employees. In the context of the forces at work, corporate culture should be collaborative, cultural and creative. It should transform the lives of people employees and empower employees to transform the lives of others. Permission to play values is the basic standards of conduct that the employees should have when they join the company. Aspirational values are values that a company lacks but the management hopes to achieve. Accidental values are acquired as a result of common personality traits of employees. Core values are the real corporate culture that guides employees’ actions. Shaping a corporate culture means aligning shared values and common behaviour. Good values are the ones aligned with the forces at work: collaborative technology, globalisation driven cultural transformation and the rising importance of creativity. Hence, good values are those that stimulate and nurture the collaborative, cultural and creative sides of employees. Chapter 5 Technology enabled forces of globalisation to work. Channel management begins with finding the right channel partners with similar purpose, identity and ultimately values. Partners with compatible values will be able to deliver the stories convincingly to consumers. To bring the partnership one step forward, companies should integrate with the partners to bring integrity to the stories. Companies such as ITC limited play an important role in partnering with the poor to distribute their products in the rural areas. Chapter 6 Long term driven capitalism will make a significant contribution and they encourage shareholders to be more patient in their investments. To convince shareholders, a company’s management needs to formulate and communicate the corporate vision in addition to its mission and values. The corporate vision should embrace the concept of sustainability as it will determine competitive advantage in the long run. The company needs to communicate to its shareholders that adoption of sustainable practices will improve cost productivity, lead to higher revenue growth and improve corporate brand value. Chapter 7 A company should choose to promote issues based on three criteria: the relevance with its vision-mission values, the business impact, and the social impact. Companies should also act as good corporate citizens and address social problems within their business models. Companies are traditionally started for the purpose of making a profit through satisfying some set of market wants and desires. If they succeed and grow, they will usually receive requests to make donations to worthwhile causes. Overtime, the public begins to expect companies to operate as engines for social-cultural development and not engines for profit making. Some companies may react to this by building social challenge into the very fabric of their character. At this time, they transform the society and they have entered the marketing 3. 0 stage. Chapter 8 Poverty remains a core issue facing humankind. The distribution of income is in the shape of a pyramid rather than a diamond, with too many poor at the base of the pyramid. But pyramids can be converted to diamonds by empowering the poor. 1. Micro lending to the poor, especially women, who use the money in a productive way and show very high rates of payment. . Encourage the formation of Social business enterprises (SBE’s). The company can be positioned as a ‘hero for the poor’ or as a company that ‘teaches people how to fish instead of giving them free fish’. A SBE helps to improve their lives by providing affordable products and income generating opportunities. SBE’s offer the promise of rescuing the poor people by giving them opportunities and by using a modified marketing mix that makes their product and service offerings more affordable and accessible to the poor. Chapter 9 In this chapter, the importance of value based companies moving towards a green commitment is explained. Benefits include lower cost, better reputation and motivated employees. Three forces act for the building of the same. 1. Innovators- The innovator invents/innovates products that have the potential to save the environment via scientific research of major new green innovations. These products reverse the damage done and do not damage the environment. The innovations produce major impacts on the environment because they are used globally in the long run manner. . Investors- These are company that finance companies and individuals to do research projects in external companies or their own companies. 3. Propagator- These are companies that create environment ambassadors by spreading the values of protecting the earth to employees and consumers. It forms the critical mass or the support system that will purchase the products sold by the innovator and which will support the positive co ntribution of the investor. When all these roles act in the same market and collaborate, the green market is reinforced. Companies that promote environmental sustainability are practicing marketing 3. 0. Chapter 10 Customers are more aware, more active, and more powerful than ever before. Marketing 3. 0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing. The growth of social networks make it easier for people to talk about existing companies, products and brands in terms of their functional performance as well as their social performance. The new generation is much more attuned to social issues and concerns than ever before. Finally the book closes by talking about the ten credos of marketing 3. 0. The company fulfilling the mentioned ten doctrines is said to be practicing marketing 3. 0. 1. Love your customers, respect your competitors. 2. Be sensitive to change, be ready to transform 3. Guard your name, be clear who you are 4. Customers are diverse, go first to those who can benefit most from you. 5. Always offer a good package at a fair price 6. Always make yourself available, spread the good news. 7. Get your customers, keep and grow them. 8. Whatever your business, it is a service business to the nature. . Always refine your business process in terms of quality, cost and delivery. 10. Gather relevant information, but use wisdom in making your final wisdom. OVERVIEW OF THE BOOK Mktg 1. 0 represented  an effort to establish the superior performance of a product (Tide cleans better, Volvo is safety,)  In Mktg 2. 0; marketing added an emotional dimension to strengthen  its appeal to prospective cu stomers. We are entering Mktg 3. 0 where marketers are  adding a human spirit dimension. Mktg 1. 0 and 2. 0 is how about a product or offering will serve you. Mktg  3. is how a product and its company are sensitive to social and economic issues that are a concern to everyone. Companies that conduct themselves ecologically and create real value that  aligns with the social good will  be competitively favoured. The best companies right now, such as S. C. Johnson, are creating products, services, and company cultures that lead, inspire, and reflect the values of their customers. A key observation in this book is on Globalization as one of the trends that have influenced the emergence of Marketing 3. 0. The book calls it the ‘Globalization Paradox’ and quotes three instances of the same. First, the idea that capitalism does not require democracy which is exemplified by China – open markets do not mean open politics. The second paradox is explained as unequal distribution of wealth and the case in point is India with 50 Billionaires in one hand and 1 Billion of the population living with less than a dollar a day. And the third paradox is that the Global culture further strengthens the traditional culture as global cultural Brands gives direction owing to the increased awareness and concern in people about larger social issues. Another great thought in the book is about the age of creativity and human spirit marketing. In the information age, people are no longer willing to take brands at face value. What consumers are saying is not just, ‘What are you giving me? ’ but ‘Where do you come from? ’ and ‘What is the impact of my buying? ’ The new buzzwords are not just Value or Benefit, but include Authenticity and Social Impact as well. Thus, collaborative marketing and cultural marketing is considered as a breakthrough to the future. Relevance of Marketing 1. 0 amp; 2. 0 to Marketing Concept 3. 0 But marketing 1. 0 and 2. 0 still have some relevance. Marketing is still about developing segmentation, choosing the target segment, defining the positioning, providing the four P’s and building brand around the product. However, the changes in the business environment-recession, climate concerns, new social media, consumer empowerment, new wave technology, and globalisation- will continue to create a massive shift in marketing practices. Legendary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with new model imbued as Marketing 3. 0. Moving beyond product-based (Marketing 1. ) and consumer-based (Marketing 2. 0) approaches, Marketing 3. 0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Unlike traditional marketing that emphasizes rational (mind) and emotional (heart) benefits to a consumer, Marketing 3. 0 includes a third dimension – ‘spirit. ’ The authors have cited m any examples in various parts of this book to strengthen this concept of Marketing 3. 0. Organizations will need to define themselves not just in terms of products and profitability, but in terms of their values and larger connect with the community.